Pure UI, a new user interface design language developed by Nokia’s Design Team, is not only for phones but also for other products. The design aims to be consistent, flexible, and future-proof, featuring a clean and minimalistic appearance, which is currently a leading design trend. Several components are involved, starting with templates and guidelines that define the overall look.
The new design language heavily relies on the Nokia Pure typeface, which will be integrated into the UI design. Additionally, the Pure UI introduces new stroke-based icons that can be customized to suit the display requirements and capabilities of various devices. Smooth animations are employed in these icons to draw the user’s attention to specific components.
Pure UI is not limited to phones, as its powerful components can also be utilized to create complex web-based dashboards and scale from small wrist-worn displays to large wall-mounted panels.
The Nokia team developed standard elements to help designers produce consistent-looking screens. In Dark Mode, elements and icons can be styled differently in Pure UI.
Nokia phones have typically adhered to the stock Android aesthetic, but there is an anticipation to shift towards the Pure UI design language. The exact timing of this change is yet to be determined.