Similarweb’s data reveals that the integration of OpenAI’s technology into Bing, a Microsoft-owned company, has led to an increase in people using the underutilized search engine and improved its ability to compete with Google in terms of page visits. Page visits on Bing have increased by 15.8 percent since Microsoft unveiled its artificial intelligence-powered version on February 7, while the Alphabet-owned search engine has experienced a near 1 percent decline, according to data till March 20.
The figures are an early indication of the Microsoft progress in competing with Google for generative AI dominance, thanks to the technology behind ChatGPT, the chatbot that many experts have referred to as AI’s “iPhone moment.
Additionally, they highlight a rare opportunity for Microsoft to gain traction in the over $120 billion search market, where Google has held a dominant position for decades with a share of more than 80 percent.
Bing is expected to gain market share in search over the next few months, particularly if Google continues to delay the integration of generative AI into its products, according to Gil Luria, an analyst at DA Davidson & Co. Luria stated that even if Bing converts 1 percent or 2 percent of users, it will still be advantageous to Bing and Microsoft, given that they have less than a tenth of Google’s market share.
Although Bing AI has been accessible to most users worldwide since February, Google’s Bard chatbot was only launched to the public on Tuesday.
Data.ai, an app research firm, has revealed that Bing’s integration with AI has resulted in an eight-fold increase in app downloads across the globe while the Google search app experienced a 2 percent decline in downloads during the same period. Despite the early setbacks, some analysts believe that Google could still maintain its position as the leading search player